Campaign Planning & Promos
WVM conducted multiple workshops on segmentation, events, promotional giveaways, and KPIs.
“Ken provided very helpful insights on customer life cycle, marketing strategies, tactics, and ROI.”
-Jim Leahey, VP of Sales and Marketing
Ken consistently demonstrates a solid grasp of the relationship between the customer and the product. He is a pleasure to work with and is respected by colleagues and clients alike.
"He knows how to make the wheels turn, developing comprehensive sales and marketing strategies and is viewed by his peers as a true thought leader in his domain."
- Kevin Dexter, Business Development Leader, Global Alliances & Partner
Event & Channel Strategies
Running the western regional field marketing effort, I could always count on Ken for strategic council, mentoring, and collaborative brainstorming.
"WVM brings a depth of strategic field and partner marketing experience and new insights for the sales and partner teams."
- Jennifer Smart, Northwest Region Marketing Manager
Brand and Campaign Strategies
WVM completed a brand refresh to modernize the brand, develop messaging to target personas, and highlight technology adoption gaps that led to new leads.
"We hired Whole View Marketing to build an end-to-end vertical marketing plan, budget, marketing calendar, and messaging framework. The service was exceptional!"
- Richard Wu, VP Sales
WVM took us through a comprehensive entity strategy formation, brand development, permitting, and campaign development in under 45 days.
"We are a happy customer and the service paid for itself many times over."
- Tony Carrasco, President
ABM Strategy and Enablement
WVM developed an ABM strategy, audience targeting, and new product introduction plan as well as sales enablement materials.
"So far, we’ve improved our sales effectiveness over 20%."
- Tom Kilty, President
WVM reviewed our company, brand, competitive positioning, pricing, packaging, channel, and campaigns, and developed a new end-to-end strategy and tactical plan.
"WVM adds valuable insights, helped protect our IP, created new business development partnerships, and we have enjoy working together!"
-Henry Lei, CEO